in just two weeks, the Magdalena München Saison 2018 will open with a special evening of performances at HochX. i've been working on this project for almost a year, with the help of a small organisation team. we're a lean operation - no office, and a relatively small amount of project funding, but with a lot of wonderful Magdalena energy!
during the last week we have been finalising all of the print material, with raquel ro working late nights and another designer, carina müller, jumping in with some wonderful ideas to really lift our marketing materials to a new level. one rather special detail is the font that is used for the word "Magdalena" - this is a brand new font, it's not even finished or publicly available yet, but its creator inge Plönnings happens to be a friend of carina's, & happened to have already completed the letters required for "Magdalena", & has allowed us to use them. the lovely coincidence is that as well as being a stunning font, the name inge has given to this font is "Magnet". those of us who work on the Magdalena Project website refer to ourselves as "the Magnetics", and we're all part of the MAGdalena NETwork, so to have a font called Magnet is very appropriate!
The programme and flyers are at the printers, email versions are about to fly into our inboxes, we have a press conference next week and the first international artists start arriving a few days later for their residencies at the Villa Waldberta. right now it's that luscious and slightly stressful anticipatory time - i'm surrounded by lists, notes, emails, messages, a team of people, but still the fear of forgetting something lurks in my head. have we done everything? what have i forgotten???